Welcome to Youstice Blog!

We will use this space to share with you the latest developments on what we do at Youstice. We will also invite various experts to speak their mind about a number of topics, such as online dispute resolution, as well as the latest trends in issue management, e-commerce and technology, among others.

Karina is Youstice's Head of Communications. She has 10+ years of experience in public relations and social marketing for the media, banking and online brands across CEE and international markets. Among her most challenging projects are the launch of virtual operator MTV Mobile, mobile application for ZUNO Bank, launching an international HD music service – MTVNHD, as well as rebranding of MTV into Viacom Networks group, to name a few. At Youstice, she is responsible for integrated communications and digital efforts for the company, including launch activities for three major markets: France, Germany and the UK.

How to turn your customers into promoters

Brand recognition doesn’t come cheap. Who’s better to spread the good word of your e-shop than your customers who know your product and services best? Here are three fireproof ways of turning your customers into brand ambassadors.

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Did You Return Your Christmas Gift? So Did These Customers

Christmas season is traditionally the biggest period for returning purchased goods. It's also the most demanding time of the year for retailers who need to offer top quality assistance to impatient clients. Unhappy gift-owners often will want to change the color of their clothing or to get their cash back - ASAP. So, what are the top Christmas gift-returning trends and figures from 2014? We've selected the best ones from the US, UK, Germany and France for you to give you a better overview of the situation.

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Got a Negative Review on Social Media? Keep Calm and Read This

Customers all over the world have their opinion and boy, they are not afraid to share it!

Using social media for your business swings two ways: on one hand you get insights and information directly from the buyer's market, and on the other hand, you get negative sentiment and trolling. How should you handle the latter? Let's boil it down.

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7 Useful Tips On How To Handle Difficult Customers

It should come as no surprise that not dealing with complaints from customers may affect your company’s reputation – AND business. The research shows that as many as 66% of disgruntled customers will most probably not shop with you again if they bought a faulty product – or experienced bad service… Here are seven ways to avoid losing clients – and save your brand’s reputation.

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What It Means To Be a Game Changer

I am writing this blog freshly off my visit at #CustFest - 2014 Europe's Customer Festival, having collected the Game Changer Award for the best newcomer. The 13th edition of the insightful event focused on different aspects of customer journey, and helped define the upcoming trends within the ecommerce, telecoms, retail, finance or travel sectors.
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