According to Salesforce, 70% of buying experiences are influenced by how the customer feels they're being treated. There is not one great entrepreneur who would doubt the importance of good customer care. In case you need to get inspired, here are the top 10 quotes from e-Commerce gurus on customer service:
Bill Gates, founder of Microsoft
"Your most unhappy customers are your greatest source of learning."
Jeff Bazos, CEO of Amazon
“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”
Richard Branson, founder of Virgin Group
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.”
Elon Musk, founder of PayPal and Tesla Motors
"You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback."
Kate Nasser, renown researcher on customer service
"Customer service is knowledge delivered with care to make life easy for the customer."
Nelson Boswell, author on communication
"Here is a simple but powerful rule: always give people more than what they expect to get."
Christine Crandell, expert on B2B innovation in customer service
“Customer experience is a catalyst of transformation. It directly impacts culture, strategy, structure and all parts of a business.”
Damon Richards, expert on customer care
“Your customer doesn’t care how much you know until they know how much you care.”
Shep Hyken, customer service expert
“Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.”
Bruce Ernst, startup expert
“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.”