Year after year, on March 15th, we are reminded of the creation and initial outline of an important milestone in the world of customer service; Consumer Rights. The importance of consumer right grew rapidly as its effects yielded positive results for companies around the world.
Today we take this opportunity to re-evaluate the ups and downs of customer service in the previous year as well as establish the golden rules to winning the hearts of your customers on this very special day. Keep reading to find out how, plus a bonus technique!
Rome wasn’t built in a day…
…and that is the first and most valuable fact that you have to consider when talking about customers. Whether you sell the latest Korean beauty products or rare components for vintage model cars, knowing that no miracle can happen overnight is an essential step to growing your business the right way.
Customer care is delicate but a key player in the field of e-commerce. Invest your time and energy and do not expect to be praised immediately.
Know the rights and educate your customers.
Modern customer care is based on the original foundations of he Consumer Rights founded in the 1960’s. Many people are still not fully aware of what they can demand of their retailer, especially with e-commerce.
Let your customers know that you care by educating them of their rights on your site and by offering advice. By doing this you are letting your customers know that you respect the principles or today’s commerce, even when it’s inconvenient for you.
In other words – work with your customers day by day to build trust that will last all year long, not just one day.
It is impossible to avoid customer issues.
The sooner you understand that, the better. Good business is a matter of people and problem solving. Although you cannot avoid problems, you can learn to react to them sooner. That doesn’t mean you have to have the solution right away, but letting your customers know that you’re paying attention and intend to fix the issue goes a long way.
Bonus: A little (third) party never killed nobody.
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So, what’s the secret to winning the customers over during World Consumer Rights Day? Working with customers throughout the entire year (even if today is your first day) to build trust and solve all shopping issues, maybe even with a little help from Youstice.